ROI Analytics

How do you know where you're going if you don't know where you've been?

Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that a webmaster can optimize their AdWords advertisement and marketing campaigns through the use of Google's analysis of where the visitors came from, how long they stayed on the website, and their geographical position.

All you need to do to get started is to set up an account with Google, and then copy and paste the code segment into the bottom of your content, immediately before the </body> tag of each page you are planning to track. If you use a common include or template, you can enter it there.

<script src="http://www.google-analytics.com/urchin.js" type="text/javascript">
</script>
<script type="text/javascript">
  _uacct="UA-xxxx-x";
  urchinTracker();
</script>

You'll need to update the "xxxx-x" in the sample above with your own Google Analytics account number. I would be happy to set up your account for you.

For a FREE CONSULTATION to discover how can use ROI Analytics to measure your results, please contact us today.

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