RFM Analysis
Of course you know what's going wrong. Do you measure what you're doing right?

Your successes show you the way...

The 80/20 rule applied to Direct Marketing means that eighty percent of your revenues (and an even greater percentage of your profits on a cost model) are derived from twenty percent of your customers.

Who are these customers that are responsible for eighty percent of your revenues? And how can you find more just like them?"

The secret lies in the transaction log of your fulfillment system! You already have the path to growth; you just need a light to show the way...

RFM Analysis (Recency, Frequency, Monetary, and Product Category Data) of your transaction data can show you very clearly who's buying what and when.

It can also help you identify high-response customers in marketing promotions, and help you improve overall response rates by sending relevant offers that help stimulate demand for your products and services.

If you have a project, and you're looking for a seasoned Direct Marketing Consultant to achieve some results, then please contact me today.

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