Public Relations

Targeted messaging can't be beat for pitching stories—if done right

When your message is worthy of being put in print, all of a sudden you are positioned as the expert in your field.

Public relations can create value for your product or service like no other endeavor, period. And it is one of the most cost-effective activities available.

You know the one radio station everyone tunes into right?

WII-FM: What's In It For Me?

So be sure answer the question: "What's In It For Me?" from your customer's perspective, or else they'll tune you out.

The same goes for practicing public relations. When you're trying to pitch a story to an editor you have to answer the question:

WII-FMR: What's In It For My Readers?

So make it as easy as possible for people—anyone and everyone—especially editors and journalists—to do business with you.

If you'd like to develop a practical program to achieve your objectives, however aggressive they may be, please contact me.

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