direct marketing consultant

Sales & Marketing Process Development

Please fill this out to the best of your ability

First Name *

Last Name *

Company

Email Address *

Telephone *

Project Name

Due Date

What is your objective?

Generate leads Increase sales
Increase retention rates Increase referrals
Search rankings Other

Who is your target audience?

What do you offer?

What's your unique selling proposition?

What are the benefits of your product or service (in priority order)?

Benefit #1

Benefit #2

Benefit #3

What is the proof? Please describe

What is the single greatest benefit? 25 words or less.

Is there a "control" established? What single piece to date has worked to accomplish the desired objectives?

Who are the top three competitors?

Top Competitor

Competitor #2

Competitor #3

What is the competition mailing? What offers and creative approaches are they testing and rolling out?

How much money have you set aside for this part of the business/this project? Is this planned? Extraordinary? Are co-op marketing dollars available?

What action do you wish the reader to take? That is, to call for an appointment, to make a reservation, to send in an order, to request a free information packet, etc.).

What elements must be in every ad? Logo, reference to website, color, slogan, character, celebrity, etc.

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